The Automobile Industry has earthshaking impact on the economy since it is the major consumer of computer chips, textiles, aluminum, copper, steel, iron, lead, plastics, vinyl group and rubber. It has the potential of creating seven hypothecates in other sectors for each autoworker job created (Highfill, Baki, Copus, Green, Smith, & Wineland, 2004). Analysis of crossway which is a spherical leader ground in Michigan would be representative of a SWOT for the entire industry in the U.S.A.
Strengths
Ford has several pencil lead brand autos namely Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land-Rover, Aston-Martin commanding respect and recognition globally. Its proceeds brands. Ford Credit, Parts & Service and Motorcraft enjoy equal status. Ford has taken the advantage of economies of outdo through large scale business. For example, spread across 200 securities industrys in six continents, the social club has 108 plants all over the world with a total hands of 300,000. It has diversified into the finance sector, thus offering credit to its car buyers through Ford Credit at whole sales event rate. The company is the second biggest in the industry having a market share of 18.2 %. (Anonymous, n.d.
) Ford has also been an innovator by aggressively adopting video conferencing and computer-assisted design and manufacturing technologies. Another innovation is the make use of of on line computer net work to share ideas. (Thompson and Strickland n.d). In addition, another manufacturer General Motors is credited with being a leader in innovation. It is also the leader in the use of hydrogen fuel. It has the largest annual sales of $ 185,524 million which forms 15 % global market (General Motors Press Release, n.d.).Although reverse engineering will be a weakness for continuous reliance, Fords strapper is an exception. Since the Taurus had the best parts when compared with its competitors, the Taurus was viewed as the best-in-class car. This simulated military operation allowed Ford to leapfrog...If you want to get a entire essay, order it on our website: Orderessay
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