Posted by Andy S to Social Responsibility, 10/26/2009 5:33 AM
The packaging is absurdly wasteful. We drink it in our office and go through and through 20-30 packs a day. Thats 15 cardboard boxes a week. We tried to by bulk at Costco - and its packaged in a colossus cardboard wrapper around 8 3-packs. Almost a pound of paper for 24 little tubes. Just transport me a cardboard box of 100 or were loss to stop buying it.
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We frequently host visitors at our Starbucks retain Center in Seattle – literally from around the gentlemans gentleman. They talk to our partners from our granger Support Centers in origin countries, they discover how our buyers walk the farms in 28 countries to find the best 3% of the world’s coffee bean beans, they watch our master roasters in action and hear most the “2nd pop” that gives our coffee it’s one-of-a-kind taste, they conduct about our Sh ared Planet practices and what that means for our relationships with Fair Trade, saving International and Product (RED), as well as for coffee farming communities to the local neighborhoods we serve.
…and the stories go on and on.
Time and cadence again I hear, “This is amazing! Nobody knows all this. wherefore don’t you tell your story?
”
Well, the time has find to do just that. Today is the day we start.
There are two reasons why now is the time we should… really essential… share these stories.
One: To meet the needs of today’s consumers who are looking for value, but value today has smart meaning. It’s not about what’s cheapest – it’s about what’s best – for them, their families, their communities and the world around them. What was once a culture of conspicuous consumption (buying to be seen) has become a culture of conscientious consumption (buying to be heard). From a “me” world to a “we” world. ...If you want to get a full essay, dictate it on our website: Orderessay
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